Nine West Shoes

At Nine West Shoes, I played a key role in revitalising the renowned brand as it sought to attract a younger audience.

Leading the creative rollout for SS22 and SW23, I pushed the brand’s aesthetic boundaries, introducing bold concepts that resonated with a younger demographic.

I helped modernise Nine West’s image through fresh flat-lay photography & photo retouching, which we used in a many of the dynamic campaigns & engaging digital marketing.